Target Marketing
Organizations and customers drive marketing needs. In today’s world, many companies do their own marketing effectively and efficiently. The world has changed, there are many more tools for branding and marketing today. In social media, influencers have direct engagement directly with the customers. The better we know our customers the better we can serve them, and influence their behavior, and understanding of our brand or products.
Marketing Firms or organizations are hired by clients to target market the client.
Who pays for the Marketing? Who is the client or target of marketing?
The Offical Designation, Shared Demographics, Product, Industry, Network, Local Businesses, Group Members, or marketing agencies.
Target marketing an Offical Destination, a business, or a group of businesses is nowhere near the same. The target (client), and units of measure are all completely different, the process is different, and the metrics to track the success are different.
Destination Marketing
Businesses, residents, and governments all perform general destination marketing naturally as we live, work, play, and have businesses and governments in the location.
Destination Marketing in the official capacity is a complex program and process, with moving parts, the term “marketing” includes much more than marketing. The Public Policy for tourism is set by the Offical local Destination, a municipality, City, or Town. What Model Fits a Municipality DMO?
This complex process includes the environment, education, research, infrastructure, and much more. The performance is managed by the official destination, a municipality, City, or Town. Defining Destination Marketing Organizations (DMO)
Marketing a Membership Organization
Marketing a membership organization is completely different compared to marketing an Offical Municipality Designation.
The brand is the group. Referrals all go to group activities, events, and websites. These assets are owned by the group incorporated. The group website and or other items typically promote the members by listing, advertising, and referring them.
The “Composition of the Membership” is the target of the marketing. Who, what, and where the members are is the target. Membership marketing may work for one business and not the other.
As the “Composition of Membership” expands into multiple industry types, multiple products, services, and different locations in a significantly wider spectrum, that requires more marketing to target the wider composition of members.
Connecting the Dots Preview:
Sedona Chamber Structure, Membership, Revenue
Reviewing the Sedona Chamber structure, Membership, and revenue gives us a better understanding of who, what, and where the Sedona Chamber is.
more to come:
Verifying facts, reliable sources,
Sources: State of Arizona, Arizona Sports and Tourism Authority, Arizona Office of Tourism, City of Scottsdale, City of Paradise Valley, City of Prescott, City of Flagstaff, Sedona Chamber Partner application, Sedona Chamber membership listing, City of Sedona Business Licenses, Sedona Chamber Tax Returns
Donna Joy’s Research Trackers contains hyperlinks to sources.
Donna Joy can be reached at donna@donnajoys.com (928) 282-4635
