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Benchmark Comparisons are always good as they show us how we align with others on many levels, allow us to analyze details to improve the quality of products, services, and programs, and educate each other with data-driven fact-based, and verified information. With knowledge, we can be innovative to make positive change.
Citizen’s engagement is critical to a balanced city. If a city has only one voice then it pushes residents out and it becomes extremely difficult to for residents to feel welcome. Limiting and controlling the voice of the people creates a limited and controlled community. Involvement programs emphasize the participation of citizens in governance, community…
In Arizona who manages the official Destination Tourism Policy? How is Destination Management and Marketing handled? Who pays for official tourism programs? Official Arizona Destinations are a State, Municipality, and County. The State tourism policy is directed by state laws. Arizona Revised Statutes 41, Chapter 19, Article I Under State Law in Arizona, The Arizona…
The City of Prescott Tourism Program is a peer city benchmark to gain an understanding of what works for the City of Prescott in regard to tourism. City of Prescott Tourism Program The City of Prescott is a single-government Destination Marketing Organization.Single Cities or Towns are self-managing the Designation Marketing Organization DMO and operate under…
Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization Destination Marketing Organization (DMO) Government designation, the state, region, county, and municipality promoting the government’s location to tourists. The designation (municipality…
Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization What is a Destination Marketing Organization (DMO)? Government designation, the state, region, county, or municipality promoting it as government designation for…
Benchmarking is used throughout many industries as method to improve the quality and efficiency. Methodology benchmarking information can then be used to identify gaps in an organization’s processes including municipalities. Policy problems cannot be solved when we don’t identify the metrics, process of the policy that created the policy issues. Some Resources that provide Cities…
Destination Marketing Programs: City of Scottsdale, Experience Scottsdale & Sedona Chamber of Commerce. Overview & City of Scottsdale Overview Benchmarking peer cities bring insight to the details, disclosing the road maps Cities follow. Destination Marketing isn’t used by all cities and towns. Why? How and when is it used at a government level? Benchmarking is…
What does it mean to be an Accredited with a Destination Marketing Accreditation Program (DMAP)? This is a business association “Destination Marketing Association International” To become accredited, a destination organization must first be a Member of Destination International. Destination Marketing Association International ( DMAI ) is a non-governmental organization, business association NTEE Code Mutual/Membership Benefit…
Tourism data and stat collections show us how the tourism industry is performing. Using data, stats and custom reports from research companies are essential to governments or private organizations. Data collections, databases collected from expert research companies are cost effective and efficient. Both Public and Private sectors rely on these companies. The Arizona Office of…
Arizona Office of Tourism is the state’s expert for Tourism. It is extremely impressive. Robust and a great resource. The Arizona Office of Tourism has two websites. AOT website for Tourism marketing is Visit Arizona AOT website for Tourism Partners, Arizona Office of Tourism website includes marketing & branding opportunities, data, stats, resources, reports, programs…
