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Tourism related information & research projects
Regardless of where you are, Municipality DMOs Destination Marketing Organizations are regulated, required to follow the laws, and under those laws are performing a governmental function. In Arizona, the Offical DMO is the city or town, a Municipality. The Municipality is the DMO, Destination Marketing Organization. The City or Town is the automatic administrator as…
Target Marketing Organizations and customers drive marketing needs. In today’s world, many companies do their own marketing effectively and efficiently. The world has changed, there are many more tools for branding and marketing today. In social media, influencers have direct engagement directly with the customers. The better we know our customers the better we can…
The City of Prescott Tourism Program is a peer city benchmark to gain an understanding of what works for the City of Prescott in regard to tourism. City of Prescott Tourism Program The City of Prescott is a single-government Destination Marketing Organization.Single Cities or Towns are self-managing the Designation Marketing Organization DMO and operate under…
Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization Destination Marketing Organization (DMO) Government designation, the state, region, county, and municipality promoting the government’s location to tourists. The designation (municipality…
Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization What is a Destination Marketing Organization (DMO)? Government designation, the state, region, county, or municipality promoting it as government designation for…
Benchmarking is used throughout many industries as method to improve the quality and efficiency. Methodology benchmarking information can then be used to identify gaps in an organization’s processes including municipalities. Policy problems cannot be solved when we don’t identify the metrics, process of the policy that created the policy issues. Some Resources that provide Cities…
Destination Marketing Programs: City of Scottsdale, Experience Scottsdale & Sedona Chamber of Commerce. Overview & City of Scottsdale Overview Benchmarking peer cities bring insight to the details, disclosing the road maps Cities follow. Destination Marketing isn’t used by all cities and towns. Why? How and when is it used at a government level? Benchmarking is…
What does it mean to be an Accredited with a Destination Marketing Accreditation Program (DMAP)? This is a business association “Destination Marketing Association International” To become accredited, a destination organization must first be a Member of Destination International. Destination Marketing Association International ( DMAI ) is a non-governmental organization, business association NTEE Code Mutual/Membership Benefit…
There is a lot to learn from performance based and data driven methodology. What we have learned from the Tourism Government Models DMO Benchmark that governments use data-driven strategies to develop Tourism policies and programs in a systematic approach to analyze the data and removing any unseen biases, conflicts of interest or assumptions. A data-driven…
Tourism data and stat collections show us how the tourism industry is performing. Using data, stats and custom reports from research companies are essential to governments or private organizations. Data collections, databases collected from expert research companies are cost effective and efficient. Both Public and Private sectors rely on these companies. The Arizona Office of…
