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Sedona Chamber Structure, Membership

By Donna Joy / April 21, 2023

Sedona Chamber Structure, Membership, Revenue

Sedona Chamber Structure, Membership, Revenue

Reviewing the Sedona Chamber structure, Membership, and revenue gives us a better understanding of who, what, and where the Sedona Chamber is and who they are marketing.

Sedona Chamber of Commerce, INC.
Who, What, When and Where

  • The Sedona-Oak Creek Canyon Chamber of Commerce INC. incorporated in 1960 as a membership assoication, trade assoication.
  • In 2008 the name was changed to Sedona Chamber of Commerce, INC.
  • In 2014 the trade name,”Sedona Chamber of Commerce & Tourism Bureau”
  • Date of First Use: October 1, 2014 Date Registered: December 2, 2014
  • Sources: Arizona Secretary of State, Arizona Corporation Commission

The Sedona Chamber reports to a Board of Directors composed of the Chambers Members.

Sedona Chamber Membership

Who, What, and Where the Sedona Chamber Members are is important. The Board of Directors manages the corporation, set the policy, and directs the Chamber CEO.
What services the Chamber Members are paying the Chamber for gives us insight.

Sedona Chambers Membership Composition.
At the time of the data crunch reveals:

  • 725 Chamber members
  • 19 Category types
    • Categories types include:
      • Associations, Business Services, Financial Servies, Construction, Churches, Professional services such as Attorneys, Architects, Cleaning, funerals, Utilities & more, Medical, Real Estate, and more subcategories.
  • 159 Subcategory types include much more than a “Visitors Bureau”
    • A random check of the subcategory Tours & Sightseeing has 9 companies outside Verde Valley, Which is 18% of subcategory members.
  • 71% of Chambers members wouldn’t qualify to be a member of a Government DMO Model, tourism tax-driven Convention Visitor Bureau (CVB).
  • 16% of the Chamber members have a City of Sedona Business License
  • Chamber Members represent only 15% of the City Licenses

Here are other important observations

  • Sedona Chamber is a Membership of businesses and people, Each one should pay dues. The Sedona Chamber of Commerce’s own records indicates not all businesses are paying membership dues.
  • No exclusivity for the Offical Municipality Destination, competitive destinations are promoted.
  • Businesses are charged more for units, rooms, offices, licenses, and seats.

The membership form for the Sedona Chamber
has other items not typically seen with a membership or tourism bureau

The Sedona Chamber in addition to dues Charges Business members:

  • Hotels by the Room
  • Apartments by the unit
  • Professional Offices by the professional
  • Restaurants by the seat
  • Real Estate per license
  • Tour Companies by the Vehicle

The Chamber charges members investment package fees in addition to base membership.

  • listing length
  • Brochure Rack displays are not included in all packets
  • listing on visit Sedona
  • List in Home town Guide
  • Photos
  • Tiered packets are charged more dollars

Sedona Chamber Target refers its members only

The Sedona Chamber only markets members on the two websites, visitor center, and publications. Only Chamber members get referred. Sedona Chamber targets market chamber members only!


Learn more about Destination Marketing
Defining Destination Marketing Organizations (DMO)

Connecting the Dots

Stay tuned for more to come:

Sources: State of Arizona, Arizona Sports and Tourism Authority, Arizona Office of Tourism, City of Scottsdale, City of Paradise Valley, City of Prescott, City of Flagstaff, Sedona Chamber Partner application, Sedona Chamber membership listing, City of Sedona Business Licenses, Sedona Chamber Tax Returns
Donna Joy’s Research Trackers contains hyperlinks to sources.
Donna Joy can be reached at donna@donnajoys.com (928) 282-4635

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