Have you ever wondered why your Sedona neighbors and friends moved to Sedona? Sedona Curiosity Polls is put out on Social Media giving us insight to our friends and neighbors in Sedona. You can also participate here. Sedona Curiosity Poll Sedona is a melting pot, this Curiosity Poll is about YOU Why did you moved…
Author: Donna Joy
Defining DMO & DMC meanings
Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization What is a Destination Marketing Organization (DMO)? Government designation, the state, region, county, or municipality promoting it as government designation for…
Sedona Cultural Park Inc. Background
Sometimes things get lost in time and the story changes. After years of hearing many different stories, I deeply studied the historical data-driven documents on the Sedona Cultural Park. One level leads the path to another level of source documentation to tell the story. While I did have a collection of records that I had…
Curiosity
What is Curiosity? According to curiosity Merriam-webster.com it is the desire to know. I personally love Walt Disney’s Quote on curious and curiosity: We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths. Walt Disney With everyone having a different opinion, How does…
Local Government Benchmarking
Benchmarking is used throughout many industries as method to improve the quality and efficiency. Methodology benchmarking information can then be used to identify gaps in an organization’s processes including municipalities. Policy problems cannot be solved when we don’t identify the metrics, process of the policy that created the policy issues. Some Resources that provide Cities…
Destination Marketing Programs | Overview & City of Scottsdale
Destination Marketing Programs: City of Scottsdale, Experience Scottsdale & Sedona Chamber of Commerce. Overview & City of Scottsdale Overview Benchmarking peer cities bring insight to the details, disclosing the road maps Cities follow. Destination Marketing isn’t used by all cities and towns. Why? How and when is it used at a government level? Benchmarking is…
Destination Marketing Accreditation Program (DMAP)
What does it mean to be an Accredited with a Destination Marketing Accreditation Program (DMAP)? This is a business association “Destination Marketing Association International” To become accredited, a destination organization must first be a Member of Destination International. Destination Marketing Association International ( DMAI ) is a non-governmental organization, business association NTEE Code Mutual/Membership Benefit…
Data Driven Snapshot Sedona Tourism Management
There is a lot to learn from performance-based and data-driven methodology. Data-driven strategies using Total Quality Management (TQM) tools develop world class organizations. Performance-based and data-driven methodology is essential for organizations, improving the efficiency and strategic decision-making. What we have learned from the Tourism Government Models DMO Benchmark that governments use data-driven strategies to develop…
Heads up Sedona, January is a critical time
January is a critical time for those living in Sedona. The Sedona City Council will have their Annual City Council retreat on January 17 & 18, 2023. City Council will be setting priorities. In addition, the City Council has a joint meeting with the regional Chamber of Commerce on January 11, 2023. The Chamber and…
Tourism Data & Stats Resources
Tourism data and stat collections show us how the tourism industry is performing. Using data, stats and custom reports from research companies are essential to governments or private organizations. Data collections, databases collected from expert research companies are cost effective and efficient. Both Public and Private sectors rely on these companies. The Arizona Office of…






