What does it mean to be an Accredited with a Destination Marketing Accreditation Program (DMAP)? This is a business association “Destination Marketing Association International” To become accredited, a destination organization must first be a Member of Destination International. Destination Marketing Association International ( DMAI ) is a non-governmental organization, business association NTEE Code Mutual/Membership Benefit…
Category: Donna’s Research Projects
Donna’s Research Projects
Donna doesn’t like confusion, nor does she like misinformation and public policies that make no sense.
When things are unclear Donna searches for clarity. Knowing why, how and comparing policy and Proformance helps guide us to continuous improvement, making the world a better place.
Donna taught and implemented Total Quality Improvement programs prior to living in Sedona
Data Driven Snapshot Sedona Tourism Management
There is a lot to learn from performance based and data driven methodology. What we have learned from the Tourism Government Models DMO Benchmark that governments use data-driven strategies to develop Tourism policies and programs in a systematic approach to analyze the data and removing any unseen biases, conflicts of interest or assumptions. A data-driven…
Tourism Data & Stats Resources
Tourism data and stat collections show us how the tourism industry is performing. Using data, stats and custom reports from research companies are essential to governments or private organizations. Data collections, databases collected from expert research companies are cost effective and efficient. Both Public and Private sectors rely on these companies. The Arizona Office of…
Arizona Office of Tourism
Arizona Office of Tourism is the state’s expert for Tourism. It is extremely impressive. Robust and a great resource. The Arizona Office of Tourism has two websites. AOT website for Tourism marketing is Visit Arizona AOT website for Tourism Partners, Arizona Office of Tourism website includes marketing & branding opportunities, data, stats, resources, reports, programs…
AZ Sports & Tourism Authority, ARS 5-802 Formation of Authority
A.R.S. § 5-802 Formation of Authority 5-802. Formation of authorityA. The tourism and sports authority is established. The boundaries of the authority are the boundaries of any county that has a population of more than two million persons.B. The authority is a corporate and political body and, except as otherwise limited, modified or provided by this…
Understanding Tourism Dollars
How is Sedona Tourism and Hospitality industry growing? According to the City Financial Reports Sedona Tourism is growing. 2021 Bed Tax Revenue jumped 72%. 2022 it jumped another 25%. This year appears to be running at 26% higher than FY 22.All lodging types including vacation rentals inside the city limits are imposed city-bed-taxes. Those outside…
Tourism Government Models DMO Benchmark
Arizona Governments Tourism Program Benchmark Arizona Destination Marketing organizations are defined by the Arizona Office of Tourism, “It is the responsibility of the municipality or county to designate either themselves or another organization if they intend to participate in AOT’s programs.“ The Arizona Governments Tourism Program Benchmark reviews Single Municipalities, Counties, the State of Arizona…
City Economic Development Advisory Boards Benchmark
City Economic Development Advisory Boards Benchmark What type of policy do other Cities and Towns in Arizona for Economic Development Advisory Boards?Are there any laws in Arizona for Cities & Town Economic Development? State Law: Economic Development A.R.S. § 9-500.11 Arizona Cities or TownsExpenditures for economic development; definitions A.R.S. § 9-500.11Economic development under State Law is requires “improve…
Economic Development A.R.S. § 9-500.11
A.R.S. § 9-500.11 Expenditures for economic development A.R.S. § 9-500.11 Expenditures for economic development A.R.S. § 9-500.11 Arizona Cities or TownsExpenditures for economic development; definitions A.R.S. § 9-500.11 Economic development under State Law is requires “improve or enhance the economic welfare of the inhabitants of the city or town.” Economic development under State Law is requires “improve or enhance the economic…
ARS 9-500.06 Hospitality Industry
A.R.S. § 9-500.06. Hospitality industry; discrimination prohibited; use of tax proceeds; exemption; definitions 9-500.06. Hospitality industry; discrimination prohibited; use of tax proceeds; exemption; definitions A.R.S. § 9-500.06 A. A city or town shall not discriminate against hospitality industry businesses in the collection of fees. For the purposes of this subsection: 1. “Discriminate” means any increase of fees…
