What an aspiring & inspiring week.
Aspired me to learn more, inspiring me to create tools to move forward. Confusion triggers curiosity.
Category: Donna’s RESEARCH PROJECTS
Donna’s Research Projects
Donna doesn’t like confusion, nor does she like misinformation and public policies that make no sense.
When things are unclear Donna searches for clarity. Knowing why, how and comparing policy and Proformance helps guide us to continuous improvement, making the world a better place.
Donna taught and implemented Total Quality Improvement programs prior to living in Sedona
Sedona good to know
Small towns have many stories, some are fallacies, facts, and rumors. Rumors have a way of changing the truth. Just because someone said it to you, doesn’t make it true. When it comes to money, money changes definitions, and opinions through propaganda machines. If you hear the same story over and over, especially from those that…
Defining Destination Marketing Organizations (DMO)
Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization Destination Marketing Organization (DMO) Government designation, the state, region, county, and municipality promoting the government’s location to tourists. The designation (municipality…
ICLEI Is the City of Sedona a member of ICLEI?
The City of Sedona is a ICLEI member
is an international non-governmental organization democratic organization committed to sustainable urban development.
Defining DMO & DMC meanings
Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization What is a Destination Marketing Organization (DMO)? Government designation, the state, region, county, or municipality promoting it as government designation for…
Sedona Cultural Park Inc. Background
Sometimes things get lost in time and the story changes. After years of hearing many different stories, I deeply studied the historical data-driven documents on the Sedona Cultural Park. One level leads the path to another level of source documentation to tell the story. While I did have a collection of records that I had…
Local Government Benchmarking
Benchmarking is used throughout many industries as method to improve the quality and efficiency. Methodology benchmarking information can then be used to identify gaps in an organization’s processes including municipalities. Policy problems cannot be solved when we don’t identify the metrics, process of the policy that created the policy issues. Some Resources that provide Cities…
Destination Marketing Programs | Overview & City of Scottsdale
Destination Marketing Programs: City of Scottsdale, Experience Scottsdale & Sedona Chamber of Commerce. Overview & City of Scottsdale Overview Benchmarking peer cities bring insight to the details, disclosing the road maps Cities follow. Destination Marketing isn’t used by all cities and towns. Why? How and when is it used at a government level? Benchmarking is…
Destination Marketing Accreditation Program (DMAP)
What does it mean to be an Accredited with a Destination Marketing Accreditation Program (DMAP)? This is a business association “Destination Marketing Association International” To become accredited, a destination organization must first be a Member of Destination International. Destination Marketing Association International ( DMAI ) is a non-governmental organization, business association NTEE Code Mutual/Membership Benefit…
Data Driven Snapshot Sedona Tourism Management
There is a lot to learn from performance-based and data-driven methodology. Data-driven strategies using Total Quality Management (TQM) tools develop world class organizations. Performance-based and data-driven methodology is essential for organizations, improving the efficiency and strategic decision-making. What we have learned from the Tourism Government Models DMO Benchmark that governments use data-driven strategies to develop…