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Donna’s Research Projects
Donna doesn’t like confusion, nor does she like misinformation and public policies that make no sense.
When things are unclear Donna searches for clarity. Knowing why, how and comparing policy and Proformance helps guide us to continuous improvement, making the world a better place.
Donna taught and implemented Total Quality Improvement programs prior to living in Sedona
Sometimes things get lost in time and the story changes. After years of hearing many different stories, I deeply studied the historical data-driven documents on the Sedona Cultural Park. One level leads the path to another level of source documentation to tell the story. While I did have a collection of records that I had…
Benchmarking is used throughout many industries as method to improve the quality and efficiency. Methodology benchmarking information can then be used to identify gaps in an organization’s processes including municipalities. Policy problems cannot be solved when we don’t identify the metrics, process of the policy that created the policy issues. Some Resources that provide Cities…
Destination Marketing Programs: City of Scottsdale, Experience Scottsdale & Sedona Chamber of Commerce. Overview & City of Scottsdale Overview Benchmarking peer cities bring insight to the details, disclosing the road maps Cities follow. Destination Marketing isn’t used by all cities and towns. Why? How and when is it used at a government level? Benchmarking is…
What does it mean to be an Accredited with a Destination Marketing Accreditation Program (DMAP)? This is a business association “Destination Marketing Association International” To become accredited, a destination organization must first be a Member of Destination International. Destination Marketing Association International ( DMAI ) is a non-governmental organization, business association NTEE Code Mutual/Membership Benefit…
There is a lot to learn from performance-based and data-driven methodology. Data-driven strategies using Total Quality Management (TQM) tools develop world class organizations. Performance-based and data-driven methodology is essential for organizations, improving the efficiency and strategic decision-making. What we have learned from the Tourism Government Models DMO Benchmark that governments use data-driven strategies to develop…
Tourism data and stat collections show us how the tourism industry is performing. Using data, stats and custom reports from research companies are essential to governments or private organizations. Data collections, databases collected from expert research companies are cost effective and efficient. Both Public and Private sectors rely on these companies. The Arizona Office of…
Just because your hear a something is it true? What is the difference between fact and fiction? If you hear the same narrative over and over does it make it true? For many it does make it true. Many people hear a story assume it is true.As demonstrated in the book I’m Okay You’re Okay…
Arizona Office of Tourism is the state’s expert for Tourism. It is extremely impressive. Robust and a great resource. The Arizona Office of Tourism has two websites. AOT website for Tourism marketing is Visit Arizona AOT website for Tourism Partners, Arizona Office of Tourism website includes marketing & branding opportunities, data, stats, resources, reports, programs…
A.R.S. § 5-802 Formation of Authority 5-802. Formation of authorityA. The tourism and sports authority is established. The boundaries of the authority are the boundaries of any county that has a population of more than two million persons.B. The authority is a corporate and political body and, except as otherwise limited, modified or provided by this…
How is Sedona Tourism and Hospitality industry growing? According to the City Financial Reports Sedona Tourism is growing. 2021 Bed Tax Revenue jumped 72%. 2022 it jumped another 25%. This year appears to be running at 26% higher than FY 22.All lodging types including vacation rentals inside the city limits are imposed city-bed-taxes. Those outside…