Category: Donna’s RESEARCH PROJECTS

Donna’s Research Projects
Donna doesn’t like confusion, nor does she like misinformation and public policies that make no sense.
When things are unclear Donna searches for clarity. Knowing why, how and comparing policy and Proformance helps guide us to continuous improvement, making the world a better place.
Donna taught and implemented Total Quality Improvement programs prior to living in Sedona

Defining Destination Marketing Organizations (DMO)

Posted on by Donna Joy

Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization Destination Marketing Organization (DMO) Government designation, the state, region, county, and municipality promoting the government’s location to tourists. The designation (municipality…

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Defining DMO & DMC meanings

Posted on by Donna Joy

Destination marketing organizations are generally tied to the government and typically funded through tourism taxes. From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization What is a Destination Marketing Organization (DMO)? Government designation, the state, region, county, or municipality promoting it as government designation for…

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Sedona Cultural Park

Sedona Cultural Park Inc. Background

Posted on by Donna Joy

Sometimes things get lost in time and the story changes. After years of hearing many different stories, I deeply studied the historical data-driven documents on the Sedona Cultural Park. One level leads the path to another level of source documentation to tell the story. While I did have a collection of records that I had…

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Local Government Benchmarking

Posted on by Donna Joy

Benchmarking is used throughout many industries as method to improve the quality and efficiency. Methodology benchmarking information can then be used to identify gaps in an organization’s processes including municipalities. Policy problems cannot be solved when we don’t identify the metrics, process of the policy that created the policy issues. Some Resources that provide Cities…

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Destination Marketing Accreditation Program (DMAP)

Posted on by Donna Joy

What does it mean to be an Accredited with a Destination Marketing Accreditation Program (DMAP)? This is a business association “Destination Marketing Association International” To become accredited, a destination organization must first be a Member of Destination International. Destination Marketing Association International ( DMAI ) is a non-governmental organization, business association NTEE Code Mutual/Membership Benefit…

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Data Driven Snapshot Sedona Tourism Management

Posted on by Donna Joy

There is a lot to learn from performance-based and data-driven methodology. Data-driven strategies using Total Quality Management (TQM) tools develop world class organizations. Performance-based and data-driven methodology is essential for organizations, improving the efficiency and strategic decision-making. What we have learned from the Tourism Government Models DMO Benchmark that governments use data-driven strategies to develop…

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Tourism Data & Stats Resources

Posted on by Donna Joy

Tourism data and stat collections show us how the tourism industry is performing. Using data, stats and custom reports from research companies are essential to governments or private organizations. Data collections, databases collected from expert research companies are cost effective and efficient. Both Public and Private sectors rely on these companies. The Arizona Office of…

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