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Defining DMO & DMC meanings

Posted on January 23, 2023May 21, 2025 by Donna Joy

Destination marketing organizations are generally tied to the government and typically funded through tourism taxes.
From Wikipedia, the free encyclopedia “DMOs are known as tourist boards, tourism authorities or “Convention and Visitors Bureaux”.” https://en.wikipedia.org/wiki/Destination_marketing_organization

What is a Destination Marketing Organization (DMO)?

Government designation, the state, region, county, or municipality promoting it as government designation for tourism is considered the Destination Marketing Organization or DMO.

Typical Destination Marketing Organizations DMO

  • Single municipality -Tourist Board
  • County-Tourism Authority
  • Multi-governments as Convention Visitors Bureau

The State of Arizona
Arizona Office of Tourism

The state of Arizona appointed the Arizona Office of Tourism (AOT) as the state’s official Destination Marketing Organization (DMO). The Arizona Office of Tourism (AOT) sets the Public Policy for DMOs in Arizona.

According to the Arizona Office of Tourism, “It is the responsibility of the municipality or county to designate either themselves or another organization if they intend to participate in AOT’s programs.“

According to AOT, Arizona only recognizes government, a County, or a Municipality designation.

  • A.R.S. § 5-802 Formation of authority
  • A.R.S. 9-500-06 Hospitality Industry
  • Economic development A.R.S. § 9-500-11
Arizona DMO Roadmap

IRS & NCCS Codes

The NTEE code is a three-digit code that specifies an exempt organization’s purpose. The National Center for Charitable Statistics (NCSS) developed the National Taxonomy of Exempt Entities (NTEE) coding system as a way to categorize nonprofit organizations.

Chambers of Commerce
NTTE Code S41 Promotion of Business (IRS & NCCS)
Convention & Tourism Bureau
NTEE code S33: Visitors, Convention Bureau (IRS & NCCS )

Community groups are private entities

Chambers of Commerce are business associations. Generally formed “not for profit”. The activities are private. “Chambers provide “Fee-Based Services” can and do provide governments service-related services task related.
“Business owners in towns and cities form these local societies to advocate on behalf of the business community. Local businesses are members, and they elect a board of directors or executive council to set policy for the chamber.” https://en.wikipedia.org/wiki/Chamber_of_commerce

Third-party contracts with Chambers of Commerce show us that visitor services & marketing services do not give Chambers a bureau or DMO status. Chambers are NTTE Code S41 Promotion of Business (IRS & NCCS)

Convention & Tourism Bureau are NTEE code S33: Visitors, Convention Bureau (IRS & NCCS )

What is a Destination Management Company (DMC)?

In the World of Destination Marketing, a Destination Management Company (DMC) is an organization that offers professional event and group travel-related services only in destinations where they are located. 
Group travel services, Meet and Greet, Transfer / Transportation, Hotel Accommodations, Restaurants, Excursions logistic services in their destination.
These are usually private for-profit companies paying members of a GOV-CVB model.

Scottsdale Convention & Tourism Bureau defines Destination Management Companies (DMCs) Scottsdale Convention & Tourism Bureau is a government CVB, DBA Experience Scottsdale refers Destination Management Companies (DMCs) as providing quality destination management services offering professional event and group-travel related services for Scottsdale.
DMC are paying members, for-profit are listed in the Experience Scottsdale guide and website under Destination Management Companies

Donna Joy’s Research Trackers allows you to see critical details and connect directly to the source documents.

Check the Fact Checker
Hyperlinks are active in the PDFs

Arizona-Tourism-update-2022-DMO-inks-on-AOT-websiteDownload

DMO DMC Defined | Who is DMAI Research Tracker ~ Check the fact checker

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